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At first glance, this image almost looks like an advertisement. But what could it be advertising? A travel company selling adventure? A brand of hiking gear showing how amazing their clothes look outdoors? Maybe even a video game that mixes city life and nature?

Before you design, write a short creative brief that explains the plan for your ad. Your brief should include:

• Product or idea this picture could be selling (hiking boots, travel experiences, a new game, a mindfulness app, etc.)
• Target audience (kids, teens, adults, travellers, gamers, etc.)
• Core feeling to spark (freedom, peace, adventure, escape, excitement)
• One-sentence promise (what will this product or idea deliver?)
• Mood words and colours that fit the ad’s vibe
• Slogan or tagline
• Call to action (what should people do next?)
• Where it will appear (billboard, Instagram post, magazine cover, short video ad)

Now, turn your brief into the finished ad.

• Create a brand or company name to go with it.
• Lay out the ad as it might look in your chosen format (billboard, Instagram post, magazine cover).
• Use the slogan and call to action from your brief.
• Add a short script or voiceover if it’s for a video version.
• Make sure every element: words, colours, layout, images, matches your plan and persuades the audience.

What’s the very first thing you notice when you see this image?

Which colours, shapes, or objects stand out most, and why do you think that is?

What emotions do you feel when you look at this image?

Where might you see an image like this in real life (e.g., magazine, social media, billboard, movie poster)?

Who do you think took or created this image?

If it were an ad, what product would it be selling?

Who would the target audience be—kids, teens, adults, travellers, gamers?

What feelings or ideas is it trying to communicate—freedom, peace, escape, adventure?

How do the colours, lighting, and mood make you feel, and how might that be used to grab attention?

How might it change if it were meant to tell a news story?

What clues in the picture help you guess the time, place, or situation?

How could someone else interpret this image differently from you?